With the global economy seeing early signs of recovery, businesses are now looking at IT to create value, become more agile and differentiate themselves in a highly competitive marketplace.

For IT organizations, this creates a real challenge. We are dealing with the perpetual necessity to cut costs whilst balancing the need to invest in emerging technologies and innovative ways to augment the IT value chain. It seems, however, there is a simple answer and it’s ‘Software Defined’ with ‘No Limits’!

With VMworld taking place 13th – 16th October you can expect a catalyst of momentum around how software is empowering IT to break down walls, demolish barriers and reveal the opportunities ahead.

To examine this concept in more detail, the Financial Time asked EMC and VMware to record a short video series on the key elements of how to drive business value through IT Transformation .

Over the next few weeks will release 5 videos each address an area to cover when considering a transformation. To follow the series bookmark this page or follow #biggergame on twitter.

Chapter One – Drivers for IT Transformation

In the first of these series of master class videos, we explore how the convergence of cloud, big data and mobile technology is driving IT transformation across businesses.

With traditional business models being disrupted by these new technologies, senior technologists from EMC and VMware discuss why, despite pressures from the business for IT organisations to cut operational costs and address the burden of legacy IT applications and infrastructure, changing business expectations in a recovering economy is creating a phenomenal opportunity for businesses to create first mover advantage if IT can keep pace with the business.

Coming soon:

Chapter 2: Transforming Your Infrastructure and Delivering a Well Run Hybrid Cloud

Chapter 3: Transforming the Operating Model and enabling the Software Defined Enterprise

Chapter 4: Transforming Applications and preparing for the Third Platform

Chapter 5: Partnering to Enable Successful Transformations